Here's an advertisement from China, which emphasises individual freedom and innovation, based on my current favourite phone, the linux-based N9 "swipe" made by Nokia:
You may think I'm crazy
As I think everyone else is too ordinary…
I found this video as I noticed an unlocked black 64GB model can now be purchased new in the US for $500.
Nokia also has launched an "augmented reality" site, which emphasises simplicity in design and allows you to use your webcam to interact with an N9 simulation.