Bay Area reporters are dancing around what actually just happened:

Mark Zuckerberg rebranded Facebook to “Meta” in October 2021 because the Facebook name had become synonymous with election manipulation, teen mental health destruction, and genocide facilitation in Myanmar.

The metaverse was never a product.

It was PR to avoid accountability for documented crimes against humanity. If you’re just Meta now, you can’t really be charged with crimes. Get it? Facebook was yesterday. Nothing is real today, not even laws, perception itself is controlled by Zuckerberg in his unilaterally defined “verse”.

For three years, the company poured $71 billion building legless avatars with no rights in empty private virtual worlds that even their own employees refused to use.

The business press dutifully covered quarterly losses as if it were a “long-term bet” on future paradise, rather than what it was: an expensive disinformation campaign to hide Meta’s actual business model. Converting the politically-driven surveillance of 3 billion people into advertising revenue had a new name, while changing exactly nothing.

The cover story was weak, despite billions propping it up—Elon Musk knows the playbook, his driverless Tesla always just around the corner. The absurd metaverse of Meta finally has become too embarrassing to defend.

And the 1,000 people at Meta who believed it the most? They will be sacrificed now, while the predatory company announces a “pivot to wearables”, as if the metaverse wasn’t always about wearables from the start. Who wants to sign up today to get treated like shit in the near future?

Meatspace surveillance cameras for your face sound as bad as they are. The entire concept is just a tool for power struggle, attracting privileged young men to assert public domination in a gladiator combat fetish costume. A recent incident on the subway is foreshadowing.

A New York subway rider is going viral after a TikToker accused her of breaking his Meta AI glasses, a moment that instantly made her a folk hero…. The eyewear, which can discreetly record video, has been criticized as a creeping surveillance threat. …the internet has already taken her side, celebrating her as the anti-AI vigilante of their dreams.

Notice how the framing in every news story leaves this out and is still about “Meta cuts jobs.” “The company announced layoffs.” Passive voice. No actor. No responsibility. And no mystery why.

So let me rewrite it accurately, while the news fails to give the full answer:

Mark Zuckerberg spent $71 billion on a vanity propaganda project to curate and rehabilitate his reputation. The Emperor needed new clothes.

New hair, new workout, who’s this?

The actual product failed completely, while the makeover worked, and now workers are being discarded to clean up his mess while he moves on to his next fantasy. Why does everyone need clunky surveillance glasses? Expect pathology marketing that accuses targets of “cognitive disadvantage.”

The metaverse wasn’t a business strategy. It was radical narrative cover to prevent victim justice. The layoffs aren’t an operational adjustment. They’re evidence disposal.

The actual business of Facebook remains unchanged: collect and harvest humans, selling their extracted value to advertisers and politicians, rename and repeat.

Authoritarian movements have always championed “freedom” abroad while crushing dissent at home. This pattern is well-documented.

Trump is doing both publicly, lazily and simultaneously, assuming his audience either won’t notice or won’t care about the plain contradiction.

His hypocrisy is coherent once you understand the operating principle: protest is legitimate when it destabilizes enemies, unless he is the enemy. The language of liberation is only a weapon of control, and targets are decided by him alone. Same tool, his direction.

The “senseless killing of protesters” demands cancelled meetings and promised consequences. But not Renee Nicole Good. Her senseless killing is justification for threatening the protesters, not the killers.

The rhetoric is structurally identical. Protests, institutional takeover, naming names, retribution coming. The only variable is whose power gets threatened.

Mark Zuckerberg complained bitterly that Biden officials made phone calls. He said he couldn’t handle the interference as they “pressured” Meta to address pandemic misinformation. He even called their calls censorship and wrote a letter to Jim Jordan’s House Judiciary Committee detailing performative outrage.

His new response to alleged government overreach? He just installed a government official to run the company as if in a tin-pot dictatorship.

Dina Powell McCormick, Trump’s former Deputy National Security Advisor, is now President and Vice Chairman of Meta. Trump immediately celebrated the collapse of separation on his social media account:

A great choice by Mark Z!!! She is a fantastic, and very talented, person, who served the Trump Administration with strength and distinction!

The complaint about Biden was never about independence from the state. It was about partisanship, splitting the country, to control which state gets the controller’s seat.

Zuckerberg’s letter to Jordan wasn’t a complaint—it was an offering. Evidence submitted to the investigative apparatus building cases against the previous administration. Jordan’s committee used that letter to subpoena Biden officials Andrew Slavitt and Robert Flaherty by name. The corporation provided the evidence to divide the country and target enemies within; the party apparatus converts it into prosecutions.

Meta is now cited as the persecution model other companies must follow. Jordan’s committee recently subpoenaed Alphabet because, unlike Meta, it hasn’t “similarly disavowed the Biden-Harris Administration’s attempts to censor speech” meaning it’s too free from Trump censorship.

The Nazi Germans had a word for Zuckerberg: Selbstgleichschaltung—self-coordination. Corporations rushing to install party-aligned leadership to demonstrate loyalty and secure position. The Holocaust Encyclopedia notes that the state enforced coordination from the top-down, but many Germans responded with bottom-up coordination of their own. Even Hitler was surprised at the speed from the Zuckerbergs of his day: “everything is going much faster than we ever dared to hope.”

Powell McCormick could even be a controller imposed from outside, like a domestic Venezuela “grab”. She appears right now as voluntary installation of a party loyalist to signal that Meta has completed its own coordination of targeted censorship by the state. The sequence is now established: file evidence with the committee, receive subpoena protection, install the party official to divide the country and censor enemies, get dictator endorsement.

Zuckerberg positioned himself as defending Meta from government influence, and shows now he’s the exact opposite guy. The operational reality is he invited government influence when it meant the end of the democracy. The letter to Jordan was the application. Powell McCormick is the acceptance letter.